Invisalign is it a great Choice

…my Invisalign Blog. I know you wouldn’t be here if you didn’t want to improve your Invisalign success. You are doing your patients a great service and your practice a great service by educating yourselves on this amazing orthodontic system. My intention for this blog is to leave you with several gems that will make your practice of Invisalign orthodontics better and more profitable.

Aligntech’s Invisalign has provided us gp’s a quantum leap in the ease of delivery of orthodontics to our patients. Before Invisalign, GP’s providing orthodontics with brackets and wires was a rarity. A gp knowing how to place brackets, when to change wires and overcoming edgewise treatment hurdles was too much for 99% of GP’s. Therefore it wasn’t offered to their patients in-office and was consequently referred out. (ask Jason how many of the 1.7million plus cases done are done by gp’s) Many of us GP’s have mastered other specialties in dentistry like oral surgery, perio, endo, implants and cosmetic dentistry and are offering these services in their offices. How many of you do endo- implants- perio-cosmetic dentistry. I took to cosmetic dentistry 10+ years ago and have invested over $100k and >500 continuing education hours to be the best I can be which resulted in my Accreditation by the AACD in cosmetic dentistry. It changed the way I treated patients in my general practice and forever the way enjoy my profession. Conventional orthodontics was and is the least incorporated dental specialty due the its’ complexity of brackets and wires but now with the advent of the Invisalign system and a small learning curve (compared to the above) you can provide and prosper from doing orthodontics in your office. More here @ https://cochranorthodontics.com/

Why is Invisalign orthodontics such a great opportunity? There is a vast “sunken treasure” of Invisalign cases in your office right now. 75% of adults in your practice have malocclusion: meaning their teeth are not aligned properly. Not only are these patients left unhealthy in your practice but hundreds of thousands of dollars are there for you to produce right under the surface of your patient base. This “sunken treasure” is not reachable by just dipping your hand under the water but you just need to learn as simple as to do “holding your breath” for a few seconds to reach it.

Invisalign is like your scuba tank for this process that allows us GP’s to reach these treasures within your offices. Invisalign makes ortho simple for you via its clincheck software and clear aligner therapy. There is no need to stock brackets, bands, wires or your team to be trained in the complexity of conventional ortho. All you have to do with Invisalign are 10 steps: 1-10. Invisalign is a simpler system than conventional orthodontics but gets similar results in the hands of GP’s. Invisalign should be part of every gp’s office just like period, endo, oral surgery, implants and crown and bridge. Invisalign in my office is as big a part of my enjoyment and profitability as cosmetic dentistry. 20 years ago cosmetic dentistry change the profession. We finally had a product so to speak that had patients coming in asking for treatment like veneers and smile makeovers. Patients left our office smiling instead of dreading the filling and drilling. I am here telling you Invisalign is a product like cosmetic dentistry was 20 years ago and with a small effort on your part will have your patients leaving your office smiling and singing your praises!!

By offering your patients Invisalign you not only be helping but also “tapping” into a large population of your patients that doesn’t have an acceptable option enhancing their smiles. They either wear brackets and wires for 2+ years and pay $6k, grind down their teeth for a smile makeover or do nothing. If wires/2yrs/$6k doesn’t motivate them to DO NOTHING, the $10k and grinding on their teeth will. There are thousands of patients “stuck” with an unattractive smile and would rather do nothing than suffer from wires or the expense. You can help or “save” these ‘stuck” patients with Invisalign clear aligners in often less than a year all with them staying in your office. Your office is like “Cheers” where everyone knows their name. They won’t say no to you and your friendly team. The idea of straight teeth with “invisible treatment” gives these dental patients hope when they previously had none.

Now is time for you to take this opportunity and make it a big part of your office and success. Look at the other topics in this Blog to fine-tune your Invisalign treatments and promotions.